TWC sells 700K cases annually of both custom crush and private label wines to some 70 national chains and 300 domestic wineries. In this session get insights into the process of a customer order to fulfillment.

Private label wine sales have evolved dramatically in the past 25 years along with market conditions, distribution channels, consumer awareness and interest in wine, and the industry at large, resulting in an environment where control brands will not only thrive, but will grow remarkably in importance and scale in the US. In this talk, we will review a 5 step “RAPID” approach to building a control brand that achieves escape velocity.